Stop discounting to everyone and hoping. Reward repeat visits with points, issue vouchers, and aim each offer at the exact guests who'll respond, your lapsing regulars, your best spenders, the newcomers worth keeping, all from data you can actually trust.
Part of the Vyapy restaurant suite. Free during the pilot.
Blanket deals reward the people who'd have come anyway, attract one-time bargain hunters, and quietly eat your margin. The problem was never the offer, it's that you couldn't aim it.
Because Vyapy understands your guests from genuine activity, real visits, real spend, verified reviews, you can build an offer for a precise group instead of blasting everyone.
Pick a segment, set the reward, and send. The lapsing big spenders, the loyal regulars, the new faces worth keeping, each gets the offer that actually fits them, and you see how many it reached.
Reward visits with loyalty points your guests collect, points they can put towards a meal across Vyapy, which is one more reason to choose your table.
Issue vouchers and offers with the value, terms and validity you set, then decide exactly which guests they reach.
Aim any reward at a specific segment, win-backs, regulars, newcomers, so your spend goes where it actually moves the needle.
A targeted win-back to forty lapsing high-value guests costs a fraction of a site-wide discount, and it goes to exactly the people whose return is worth most. That's the difference between marketing spend and marketing waste.
And because every reward ties back to a real, verified visit, you can actually see who came back after an offer, not guess. Loyalty you can measure, not just hope for.
Targeting tilts the odds in your favour, it doesn't rewrite them. We'd rather be straight about what loyalty tools can and can't do.
Segmented offers reach the right people far more efficiently than blanket discounts, but no campaign is a guaranteed win, results depend on your offer, your guests and your timing. Audiences are built from consented, aggregate first-party data, not surveillance, the same time-gated privacy rules still protect your guests, and any figures shown here are illustrative. What you do get is honest targeting and real, verified visits to judge it by, instead of spray-and-pray and a shrug.
Offers aren't a separate marketing tool stuck on the side. They run on the same verified data your restaurant already builds, and every visit they bring makes the next campaign sharper.
Real, verified, segmented
To the right segment
A guest comes back
The next offer improves
That's exactly what segmentation avoids. You aim win-backs at guests who've drifted and nudges at newcomers, rather than handing money off to your loyal regulars. And you can see who actually returned.
From your guests' real, verified activity on Vyapy, visits, spend, frequency, handled as consented, aggregate first-party data in line with GDPR. The same time-gated privacy rules still apply.
Guests can put their points towards meals across the Vyapy network, which is part of what makes earning them at your table appealing. You still set your own vouchers, offers and terms.
Yes. You choose the segment it reaches, and you set the reward, its value, validity and conditions. Nothing goes out more widely than you decide.
Because rewards tie to verified visits, you can see who came back after an offer, rather than guessing. It's loyalty you can actually measure.
Book a walkthrough and we'll show how a segmented offer is built, aimed and measured.